ACT 15 – Locate Elements in Movie Posters.

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A film poster is a poster used to advertise a film. Studios often print several posters that vary in size and content for various domestic and international markets. They normally contain an image with text. Today’s posters often feature photographs of the main actors. Prior to the 1990s, illustrations instead of photos were far more common. The text on film posters usually contains the film title in large lettering and often the names of the main actors. It may also include a tag line, the name of the director, names of characters, the release date, etc.

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ELEMENT DESCRIPTION
1 Titles The main headline may be the strongest element of the poster or it may be secondary to a strong visual. Some posters may have subheads and other title elements as well.
2 Tag Line It’s a phrase identified with the film. A motto used in selling a movie. The goal of a poster essentially is to “sell” the movie—to make you want to see it.
3 Logotype It’s a graphic representation or symbol of a movie, Studio name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
4 Director Name of the director(s) who directed the film.
5 Starring Name of the main actors and actresses.
6 Studio Name of the Studio which produced the film.
7 Date Release Date of the public exhibition of the film. It may be in theaters or for home viewing, and it may be a wide or limited release.
8 Awards Nominations and awards received.
9 Age Restriction Film classification with regard to suitability for audiences in terms of issues such as sex, violence, substance abuse, profanity, impudence or other types of mature content.
10 Related movies Other films directed by the same director, starred by the same actors or actress, produced by the same Studio.
11 Form Forms are three dimensional – height, width, and depth. You get volume and mass with form.
12 Line A line is a continuous mark connecting two points.
13 Texture It describes the surface of an object. The designer renders the object to give an idea of how it would feel to the touch.
14 Color How color is used in your advertising design can have a big impact on how it is interpreted by your customers.
15 Shape Shapes are two dimensional, or flat. A shape is height and width only in poster design.
16 Gradient Variation between two or more colors.
17 Shadow Shadows can be used the partially hide elements in posters.
18 Artwork Photographs, drawings, and graphic embellishments are a key visual element of many types of posters. Some posters may have only a single visual while others might have several pictures. Even text-only posters might have some graphics in the form of decorative bullets or borders.
19 Text More text information about the production of film, interviews to the director or main actors, post-production notes, etc.
20 Contact The contact or signature of a movie poster may appear anywhere in the poster although it is usually near the bottom. It consists of one or more of: Logo, Studio Name, Address, Web Site, etc.
21 Focal Point & Reading Direction The designer places objects or creates patterns so that the eye follows a path. The path the eye follows in advertising is very important, because you want the reader to end up at your call for action.

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Bellow you can see some movie posters where the elements of the previous table are high-lighted.

 
 
 
 

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ACT 15 – Localitza Elements en Posters de Cinema.

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El póster d’una film és un póster usat per anunciar el film. Els Estudis sovint creen nombrosos pósters que difereixen en mides i continguts depenent dels mercat nacional i internacionals. Els pósters normalment contenen una imatge amb text. Els pósters avui dia utilitzen fotografies dels actors principals. Abans dels 90s, les il·lustracions eren més emprades que les fotografies. El text en el póster d’un film normalment conté el títol en lletres de grans dimensions i també els noms dels actors principals. També pot incloure l’eslògan, el nom del director, els noms dels personatges, la data d’estrena, etc.

.A continuació podem veure varis pósters de cinema on els elements de la taula anterior han sigut marcats.


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Published by :

Toni Ramírez Duran

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