1) Describe the differences between the ads.
-the differences between the old ad and the modern ad is that the old has got a text and the modern no.
.2) Describe the similarities of the ads.
–The similarity between the two ads is that they have a catalog of products.
.3) What writing they use? Which one give us more information?
Old Ad: Yes, the old ad has a text that describes such products, and utilities, the old text has more information.
Recent Ad:The modern ad hasn’t got a text, but shows you a catalog.
4) What are the adverts selling?.
Old Ad: The old ad sell a electrodomestics.
Recent Ad: The modern ad sells furnitures.
5) Who are they targered? Have both adverts the same target?
Old Ad:The old ad seems meant for a female audience.
Recent Ad: The modern ad is aimed at an audience that seeks to buy furniture.
6) What are the messages of the adverts? Are they different or equal?
Old Ad:The ad old tells you how can will change your life if you buy the product.
Recent Ad: The modern ad wants that you will see the catalog.
.7) What kind of artworks (drawings, pictures, writing, …) do the adverts use?
Old Ad: The old is a more descriptive.
Recent Ad: The modern ad is an image ad.
8) What colors do the adverts use?
Old Ad: The old ad has a blue background.
Recent Ad:The modern ad contrasts with the clear and dark color.
.9) What feelings do the adverts evoke?
Old Ad: The old ad sends you a feeling of homeworks.
Recent Ad: The modern ad trasmits you a sensual feeling.
10) Are the adverts effective? Give them a mark.
Old Ad: Yes , an 8
Recent Ad: Yes , an 8.5