ACT 9 – Recognizing Slogans for Brands.

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A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh “army”, “host” + gairm “cry”).

Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and as such, they serve perhaps more as a social expression of unified purpose, rather than a projection for an intended audience.

Bellow you can see a list of the most famous slogans of all the times:

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ACT 9 – Recordant Eslògans de Marques.

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Un eslògan (de l’anglès slogan i aquest del gaèlic escocès sluagh-ghairm: crit de guerra) o lema publicitari s’enten com una frase identificativa en un contexte comercial o polític (en el cas de la propaganda), i com expresión repetitiva d’una idea o d’un propòsit publicitari per a resumir-lo i representar-lo en una frase.

A continuació podeu veure un llistat dels eslògans més famosos de tots els temps:

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BRAND SLOGAN (YEAR) PRODUCT
BMW “The ultimate driving machine.” Car
Nike “Just do it.” (1988) Sport
Finantial Times “No FT, no comment.” Newspaper
L’Oreal “Because I’m worth it.” Shampoo
VISA “It’s everywhere you want to be.” Credit card
Heinz “Beanz Meanz Heinz.” Food
Heineken “Heineken refreshes the parts other
beers cannot reach.”
Drink
Guinness “Guinness is good for you.” Drink
Burger King “Home of the Whopper”. (1958) Food
Carlsberg “Probably the best lager in the world”. (1973) Drink
Toyota “Oh, what a feeling!” (1979) Car
Energyzer “It keeps going and going and going”. Battery
M&M’s “Melts in your mouth, not in your hands”. (1954) Food
Sprite “Obey your thirst”. Drink
Campbell’s Soup “M’m! M’m! Good!” (1931) xxxx
McDonald’s “I’m lovin’ it”. (2003) Food
Kit Kat “Give me a break”. (1986) Food
Yahoo “Do you…Yahoo!?” (1996) Web service
Wheaties “Breakfast of Champions”. (1935) Food
DeBeers “A diamond is forever”. (1948) Jewell
Coca-Cola “Always Coca-Cola”. (1993) Drink
US Army “Be all that you can be”. (1981) Others
Nokia “Connecting People”. (1992) Mobile Phone
Peugeot “The lion leaps from strength to strength”. (1980s) Car
HSBC “The world’s local bank”. Bank

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Published by :

Toni Ferragut Canaves

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