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ACT 1. VOCABULARY ABOUT ADVERTISING.

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Advertising is a way a company encourages people to buy goods, services, companies and ideas, usually performed by an identified sponsor, and performed through a variety of media. Advertisers influence our identity by making adverts. Many people agree that they influence our identity and they have a huge impact on our life. They influence our identity by using things such as techniques, stereotypes and targeting our audience.

An advertisement (or ad for short) is anything that draws good attention towards a product, service or person. Ads appear on television, as well as radio, newspapers, magazines and as billboards in streets and cities.

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ACT 1. VOCABULARI SOBRE ANUNCIS PUBLICITARIS.

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Un Anunci Publicitari és un mecanisme utilitzat per les empreses per tal de suggerir / provocar a la gent el desig de comprar productes, serveis o idees, normalment produïts per un patrocinador identificat i realitzats en una gran varietat de mitjans o formats. Els anunciats mitjançant els anuncis poden influenciar a la gent i provocar un gran impacte en les nostres vides. Aquesta influència sobre la nostra identitat es duu a terme mitjançant tècniques i/o estereotips referents al públic destinatari.

Un anunci publicitari és qualsevol missatge que aconsegueix centrar l’atenció en un producte, servei, empresa o persona. Els anuncis apareixen a la televisió, però també a la ràdio, els diaris, revistes i en les tanques publicitàries de carrers, ciutats i autopistes.

 ACT 1. VOCABOLARIO SUGLI ANNUNCI PUBBLICITARI.

La pubblicità è la maniera con la quale una azienda incoraggia la gente ad acquistare beni, servizi, aziende e idee, di solito identificata da un dato sponsor ed realizzata attraverso una varietà di media. Gli inserzionisti influenzano la nostra identità facendo pubblicità. Molte persone concordano sul fatto che influenzano la nostra esistenza e hanno un enorme impatto sulla nostra vita. Essi ci influenzano attraverso tecniche quali stereotipi e incalanamenti dell’audience.

L’annuncio pubblicitario (o ad in breve) è tutto ciò che richiama l’attenzione verso un buon prodotto, servizio o persona. Gli annunci appaiono in televisione, così come in radio, nei giornali, nelle riviste e nei cartelloni pubblicitari nelle strade e nelle città.

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ENGLISH CATALAN SPANISH ITALIAN DEFINITION
coupon cupó cupón Coupon n. part of a printed advertisement used for ordering goods, samples, etc.
double-page-spread anunci a doble pàgina anúncio a doble página annuncio a doppia pagina n. advertisement printed across 2 pages in a magazine or newspaper.
eye- catcher captador de mirades captador de miradas accattivante n. something that especially attracts one’s attention – eye-catching adj.
feature  característica característica caratteristica n. special characteristics of a product, usually leading to certain benefits.
hoarding cartell publicitari  cartel publicitario tabellone pubblicitario n. signboard, usually outdoors, for advertising posters; billboard (US).
poster poster  poster poster n. large sheet of paper, usually illustrated, used as advertisement.
prime time hora de màxima audiència hora de máxima audiéncia massima audience n. hours on radio & TV with largest audience, esp. the evening hours.
promote promocionar promocionar promuovere v. to (try to) increase sales of a product by publicising and advertising it.
slot interval de temps intérvalo de tiempo intervallo, stacco pubblicitario n. specific time in a broadcasting schedule, when a commercial may be shown.
target públic útil público útil obiettivo n. objective; what one is aiming at – target audience n.
USP proposició única de venda proposición única de venta DOC abbr. Unique Selling Proposition; what makes a product different from others.
commercial anunci televisiu anúncio televisivo pubbblicità n. paid advertisement on radio or TV.
classified ads anuncis classificats anúncios clasificados inserzione n. small advertisements in magazine or newspaper categorised by subject.
circulation nombre de vendes nombre de ventas numero di copie distribuite n. average number of copies of a magazine sold in a particular period.
billboard cartell publicitari valla publicitaria cartello pubblicitario n. signboard, usually outdoors, for advertising posters; hoarding (UK).
benefit  benefici beneficio beneficio n. advantage of a product or service, usually derived from its features
AIDA atenció, interés, desitg, acció atención, interés, deseo, acción attenzione, interesse, desiderio, azione abbr. Attention, Interest, Desire, Action – the objective of all advertisements.
advertising agency agència de publicitat agencia de publicidad agenzia pubblicitaria n. company specialising in producing and placing advertisements for clients.
advertisement anunci publicitari anúncio publicitario annuncio pubblicitario n. item of publicity for a product or service, in magazine, on TV , etc.
ad anunci publicitari anúncio publicitario annuncio pubblicitario abbr. advertisement – advert abbr.

Published by

Joan Sureda Cantos

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